On Site Advertising

Public Address Announcements: 15 second live reads throughout the state championship events driving fans and families to your marketing table, website or business. (specific events and number of PA’s dependent upon venue capability)

Message Board/Video Board: Recognition at state championship events rotating your company’s logo throughout the games/events on the big screen and ribbon boards. (specific events and number of messages dependent venue capability)

Video Commercials: The video board gives you the ability to run selected commercials (your current campaign), throughout the tournament event. A pre-recorded 30 second commercial in DVD format is preferred.

On-Site Marketing Opportunities: Set up a marketing booth, display, or interactive kiosk to market, sell, or order take! Run an enter-to-win promotion to enhance your database.

Exit Sample/Giveaway: Get your product into the hands of your target audience. You may wish to produce a fan card with a redemption or promotional code for your Web site. Given out at the PIAA Wrestling Championships, this would allow you to reach 55,000 fans through this direct marketing outlet.

On-Site Signage: Signage to be strategically placed to maximize exposure not only to the hundreds of thousands of live fans, but also the media and live television coverage each event receives!

Experience-based Advertising: This is your company’s chance to truly think outside the box of traditional advertising. You can provide a unique and memorable fan experience. T-shirt tosses, between game contests, in-game contests, mascot appearances, prize wheels, and promotional item giveaways are just a few examples of the fun and excitement that can be created at these championships.

Media Advertising

Television: Forty-three PIAA sports championships air on Pennsylvania Cable Network (PCN) from November through June, with at least 43 statewide replays reaching 3.3 million homes. Coverage includes girls' and boys' finals in soccer, cross country, volleyball, diving, swimming, basketball, and track and field; along with championships in field hockey, football, wrestling (team and individual), lacrosse, softball and baseball.

On-screen television billboard and announcer reads at the beginning and end of each purchased sports event, including all rebroadcasts, Comcast On-Demand orders and consumer DVD sales. In basketball state finals, for example, this covers all eight (8) live games, all eight (8) replays, and all subsequent showings. Individuals purchasing copies of the contest would also see the billboards.

Receive (4) 30-second television spots airing during each of the sponsored contests. The messages are made a permanent part of consumer DVD’s, and air during all televised presentations of the contest(s), (live, same-day, taped, replayed, Comcast On-Demand or other).

Web Site: Web site presence on www.PIAA.org where your company will receive a rotating banner ad or static sport specific ad linked to your company’s site. These links will enable you to engage over 3 million unique hits during a single school year!

PIAA Gameday Program

Exit Sample/Giveaway: The Sovenir Program is an informative blend of facts and statistics with a touch of advertising. It's a must have for any family member with a student athlete participating in the PIAA Championships. The program is sold at a low price to ensure your advertising will be seen by thousands of fans at every PIAA Championship venue throughout the Commonwealth of Pennsylvania.