Pennridge School District Partners with MSSG
Pennridge School District Hires Firm to Seek Corporate Sponsorships
Hoping to develop a sustainable alternative source of revenue, the Pennridge School District is partnering with a Lancaster firm to seek corporate sponsorships for some of the high school’s more high-profile locations.
The Market Street Sports Group (MSSG) will assume the role of the “Rams on the Ridge” capital campaign that was launched in 2014 with a goal of raising $2 million over 10 years. It will seek multi-year corporate sponsorships for locations such as the stadium, gymnasiums, natatorium, wellness center, cafeteria, and tennis courts.
Sponsorships range from $6,000 to $20,000 annually and include a variety of signage options. Packages can also be tailored to fit a company’s specific needs.
In addition to signage, sponsors will also receive a number of perks including onsite marketing opportunities, in-game announcements, social media mentions, and a presence on the District website.
Dr. Troy Price, director of administration for PSD, said MSSG has the expertise and experience to market the District’s assets to local and regional businesses that are trying to reach certain demographics.
“Their track record is impressive,” Price said of MSSG.
MSSG started in 2006 working for the Pennsylvania Interscholastic Athletic Association, which was looking to generate additional revenue through corporate sponsorships. A year later, the company partnered with the Hempfield School District in Lancaster County and has since added school districts in Lancaster, York and Berks counties to its list of clients.
Pennridge will be MSSG’s first foray into Bucks County.
“We are excited to help generate alternative revenue for the Pennridge School District,” said MSSG President Jeff Bertoni. “Our collective goal is to provide companies and organizations the opportunity to become involved in a dynamic marketplace within the district through corporate partnerships. Additionally, by providing corporations the opportunity to name venues, the community may become more involved in the education of our students.”
The Pennridge School Board will have final approval over all corporate sponsorships to ensure they are appropriate for school-aged children. “Sponsors that promote the sale or use of alcohol or tobacco products, lotteries and games of chance, for example, will not be permitted”, said Price.