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CBS 21 Features Market Street Sports Group
LANCASTER, PA - WHP-TV CBS 21 Harrisburg recently ran a piece on Market Street Sports Group's partnership with the Hempfield School District in Landisville, PA. Please click any of the underlined words below to view full video. To find out how your business can market through Hempfield or Market Street Sports Groups other district partners please contact our office at 1-717-509-2803.

(story excerpt) The recession has forced businesses to make drastic cutbacks and find new ways to produce sales. It's a trend that now is becoming very popular with local school districts.

Since 2007, Hempfield School District has been selling naming rights of various school properties to local sponsors, like ball fields, gymnasiums and even their cafeterias.

In September, Hempfield High School officially named its football stadium the Georgelis Law Firm Stadium in exchange for a five-year, $100,000 contract and a community partnership with the firm.

Jeff Bertoni of Market Street Sports Group facilitated the deal. Bertoni says Hempfield recognized early on the challenging financial times they would be facing and they set the trend back in 2007. Now, Bertoni says he gets calls from school districts weekly asking how they can get sponsorships to help feed hundreds of thousands of dollars back into our schools.

"I think school districts are looking at a variety of ways to raise revenue," Bertoni mentioned. "This is one option that a lot of colleges have been doing for years; it just seems like a logical step down."

Bertoni says they're very careful about keeping ads out of the classroom and they also need to be careful about which companies they choose to work with in a school setting.

Jeff Bertoni says Hempfield High School now has about 14 active sponsorships across its campuses and since signing on in 2007, they've raised about a half a million dollars for the districts general fund.
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